Brand Identity & Guidelines
Signage & Stationary
Built from the ground up since 1980, the surgery has been a mainstay for the best of the best in physical therapy in Edinburgh.
The business was without a refresh since opening, and so we set out to produce stunning new material throughout - from Logo Design, to some brand new pens.
The key through this project was to rebrand in a familiar, yet timeless fashion.
I produced a Brandmark relevant to the business, with a satisfying form factor that mimics that of the spinal cord - the new Visual Identity representing the 'backbone' of the long-standing business.