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BRAND LOGO

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ICON

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Wahoo
Freight

SCOPE

Brand Identity & Guidelines
Copywriting
Signage & Stationary

Livery
 

BRIEF

An exciting startup company from Florida, Wahoo looks to deliver business goods from port & back using 'big rigs'.
An homage to the wahoo fish was a client requirement, they also wanted to bring an a 'new age' of trucking. Modernising the industry in interesting ways.

SOLUTION

Tackling that wahoo fish was the first task, I wanted to produce an Identity that connected both with the port, and a minimal take on trucking Visual Identity. 
I used type-only work to deliver this, rearranging simple characters to produce a nuanced wahoo fish, and a strong recognisable mark. 

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