Brand Identity & Guidelines
Signage & Stationary
An exciting startup company from Florida, Wahoo looks to deliver business goods from port & back using 'big rigs'.
An homage to the wahoo fish was a client requirement, they also wanted to bring an a 'new age' of trucking. Modernising the industry in interesting ways.
Tackling that wahoo fish was the first task, I wanted to produce an Identity that connected both with the port, and a minimal take on trucking Visual Identity.
I used type-only work to deliver this, rearranging simple characters to produce a nuanced wahoo fish, and a strong recognisable mark.